Full Job Description
Position: Content Strategist
Location: Lafayette, Louisiana
Company Overview
At Pinnacle Innovations, we pride ourselves on being at the forefront of digital solutions, crafting exceptional content that resonates with audiences and drives engagement across platforms. Our team is passionate about creativity and innovation, and we are dedicated to creating meaningful narratives that elevate our brand and the brands of our partners. Nestled in the vibrant city of Lafayette, Louisiana, Pinnacle Innovations offers a dynamic work environment that encourages collaboration, experimentation, and growth.
Your Role
As a Content Strategist, you will play a pivotal role in shaping our brand’s content strategy and execution. You will be responsible for creating compelling, relevant, and audience-focused content that aligns with our business objectives. Your work will help drive brand awareness, customer acquisition, and retention, while ensuring consistency and quality across all content outputs.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with marketing goals and enhance the customer journey.
- Create high-quality, engaging content for various digital channels including websites, blogs, social media, email newsletters, and video scripts.
- Collaborate with marketing, design, and product teams to ensure cohesive messaging and branding across all platforms.
- Conduct thorough research to understand industry trends, audience demographics, and competitor strategies to inform content creation.
- Utilize SEO best practices to maximize content visibility and search engine rankings, ensuring all content is optimized for discoverability.
- Develop and maintain an editorial calendar, ensuring timely delivery of content while meeting deadlines and quality standards.
- Analyze content performance using analytics tools to measure the success and impact of content and campaigns, adjusting strategies as needed.
- Stay updated on industry trends and emerging technologies to enhance content effectiveness and engagement.
- Facilitate brainstorming sessions, contributing original ideas and innovative concepts that push the creative envelope.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
- A minimum of 3 years of experience in content writing, editing, or content strategy, preferably in a fast-paced corporate environment.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and a strong grasp of grammar and style.
- Solid understanding of SEO principles and experience in optimizing web content.
- Proven ability to generate creative and innovative content ideas that drive engagement and conversion.
- Excellent interpersonal skills, with the ability to collaborate effectively with cross-functional teams and hold presentations.
- Familiarity with content management systems (CMS), social media platforms, and analytics tools.
- Strong time management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
What We Offer
Pinnacle Innovations is committed to fostering a workplace culture that values creativity, collaboration, and growth. Our employees are our greatest asset, and we are dedicated to providing ample opportunities for professional development and a balanced work-life experience.
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Flexible working hours with opportunities for remote work.
- Generous paid time off policy, including holidays and vacation days.
- Access to continuous learning opportunities, workshops, and conferences.
- A dynamic, fun, and inclusive work environment that encourages creativity.
Why Lafayette?
Lafayette, known as the heart of Acadiana, is not only famous for its rich cultural heritage and vibrant music scene but also offers a strong sense of community and a great quality of life. The city blends modern conveniences with a charming atmosphere, featuring a variety of restaurants, parks, and cultural events. With a growing tech community and support for local businesses, Lafayette is an ideal place to thrive in your career while enjoying a work-life balance.
Join Us!
If you’re a creative thinker with a passion for storytelling and a drive to craft compelling narratives, we want to hear from you! Join Pinnacle Innovations today and help us shape our content strategy in this exciting content jobs opportunity.
Interested candidates are encouraged to send their resume, portfolio, and a cover letter outlining their relevant experience and vision for our content strategy. We look forward to welcoming a new member to our talented team!